Digital Asset Management system

For organisations with broad and extensive product ranges, perfect control of the content management process is of vital importance. Often this is a permanent task for the marketing department, as part of its dealings with all the various offline and digital touchpoints, potentially involving tens of thousands of packshots and thousands of videos and atmospheric images.

Everyone agrees that over the next couple of years, the demand for pictures and videos will only increase and keep growing. Managing this multitude of assets and the related metadata however, in most cases remains a less than transparent and predominantly manual process, which makes searching for, finding and sharing the appropriate materials a very time- consuming endeavour, not to mention the additional complication of dependency on
internal studio services. The results are predictable: long lead times and slow time-to-market.

A Digital Asset Management system is the perfect solution for these complicated and time-intensive content challenges. At the heart of these DAM systems is a centralised (cloud-based) database for all of your digital files, including images, videos, price lists and campaignmaterials. By central allocation, each file is equipped with the appropriate metadata and various permissions for all individual users, departments and even third parties. It is your guarantee that, throughout the organisation, all users only have access to content they are entitled to work with.