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Kega blog
Insights and inspiration
Our latest publications
We would like to share our view on digital with you. We do this with our blogs, columns, virtual store safaris and podcast 'Dealen met Digital'.
When paying becomes fun · Kega
09 11 2018When paying becomes fun The way consumers pay has changed radically in recent years. Ten years ago, we still preferred c...
The web of retail interfaces · Kega
09 11 2018The web of retail interfaces Until the mid-90s of the last century, retail was wonderfully linear and orderly. You shopp...
Loyalty? · Kega
09 11 2018Loyalty? Price is important; comparing prices is increasingly easier; every retailer is online, and mobile, and actually...
Retail Reality | The circular economy as a successful business model in fashion · Kega
09 11 2018The circular economy as a successful business model in fashion A circular economy, or an economy that focuses on the re-...
How do you reach a new generation · Kega
09 11 2018How do you reach a new generation? When creating a good content strategy, it's important to know your target group. What...
Keeping up with the consumer · Kega
09 11 2018Keeping up with the consumer Today's consumer likes instant gratification. Retailers are breaking their necks to meet ev...
Apps on the shopping floor · Kega
09 11 2018Apps op de winkelvloer Knowledgeable, well-informed and motivated shop staff are indispensable in current retail. They p...
AI is more than just a buzzword · Kega
09 11 2018AI is more than just a buzzword Netflix, Facebook, Siri, self-driving cars and Google translate are all daily applicatio...
From digital + physical to phygital. Make the connection! · Kega
09 11 2018Van digitaal en fysiek naar phygital. Make the connection! Physical, digital, omnichannel. How relevant are these terms ...
The next practice in content strategy: a content platform · Kega
09 11 2018The next practice in contentstrategie: a content platform It often happens that a target group does not want to talk to ...
The voice revolution · Kega
09 11 2018The voice revolution Voice search, voice shopping and conversational commerce are just a few of the terms that you've pr...
An Extraordinary private label · Kega
02 11 2018An extraordinary private label! Hoogvliet Buitengewoon design private label Buitengewoon (Dutch for Extraordinary) is th...
Instore kiosk in de winkels van terStal · Kega
29 10 2018Endless aisle solution – ‘no more no’ In-store kiosk in the retail outlets of terStal Fashion retailer terStal is introd...
Online shoppen met gebruikersvriendelijke filters · Kega
29 10 2018By Jos versteeg Online shopping with user-friendly filters Although you can't touch, smell or try on clothes online, the...
Vind je favoriete bril bij Pearl! · Kega
29 10 2018Choice assistant at Pearle Find your favourite glasses at Pearle! To all parents with kids: finding the perfect glasses ...
Restyling terStal folder · Kega
29 10 2018New positioning strategy Restyling the terStal catalogue terStal offers affordable fashion for the whole family in over ...
Voice interacties grijpen de macht · Kega
29 10 2018BY rene spaanderman Voice interaction grabbing power "All right Kega, create a Google Assistant Action" Voice assistants...
Spreek jij dezelfde taal als je medewerker? · Kega
29 10 2018retail intouch Do you speak the same language as your staff? We are all aware that customers are bombarded from all side...
How instagrammable are you? · Kega
29 10 2018How Instagrammable are you? All brands recognize the power of social influencers, but they also get pretty browned off t...
The new GDPR is here, now what? · Kega
19 06 2018The new GDPR is here. Now what? The new GDPR has been in force now for nearly three weeks. Are you already fully complia...
Jurassic World hoogvliet campaign · Kega
13 06 2018COLLECTING DINOSAUR CARDS Jurassic World campaign for Hoogvliet Hoogvliet launched an exciting dinosaur card collecting ...
Case Plus | Retail Keephub app · Kega
17 04 201812 APRIL 2018 PLUS launches the Keephub app of Kega PLUS operates 260 supermarkets in the Netherlands, making it a key p...
Easter campaign Hoogvliet · Kega
17 04 201827 MAart 2018 Easter campaign Hoogvliet Easter is an important period for food retailers, as the festivities compel cons...
Sports cards campaign Hoogvliet · Kega
17 04 201827 maart 2018 On your marks, the Hoogvliet Sports Cards campaign is go Holland's biggest sports cards promotion is now u...
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