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Kega blog
Insights and inspiration
Our latest publications
We would like to share our view on digital with you. We do this with our blogs, columns, virtual store safaris and podcast 'Dealen met Digital'.
Data makes Content relevant and succesful · Kega
19 05 2017Data makes content relevant and succesful House of Cards isn’t merely an intriguing series on Netflix, but is also, as i...
A microsite for the maximum effect · Kega
19 05 2017A microsite for the maximum effect What does the future hold for online content marketing? Relevant content leaves a mor...
11teamsports Berlin turns shopping into number-1 sport · Kega
19 05 201711 team sports Berlin turn shopping into number 1 sport In the Netherlands, but also in Germany, football – or soccer in...
Content makes the world go round · Kega
19 05 2017Content makes the world go round Why spend a fortune on advertisements if we all fundamentally agree that this isn’t wha...
one size does not fit all · Kega
19 05 2017One size does not fit all Chain retailers just love to standardise their store concept. There are great benefits to be g...
the new consumer demands new retail concepts · Kega
19 05 2017The new consumer demands new retail concepts The new consumer demands new retail concepts We already read it in the prev...
Visual content opens up your eyes · Kega
19 05 2017Visual Content opens up your eyes Is adding your own photography, animation or video to your content overly expensive an...
Empower your staff with data · Kega
19 05 2017Empower your staff with data Imagine knowing beforehand which customers will be walking into the store? Would you be abl...
New Relevance For Store Concepts Wanted · Kega
19 05 2017New relevance for store concepts wanted Concept innovation more important than ever The retail world has been mainly foc...
Pret-ty happy staff · Kega
19 05 2017Pret-ty happy staff The future of personnel is centred around engagement. How, as a retail organisation, can you engage ...
how can data deliver a unique shopping concept? · Kega
19 05 2017How can data deliver a unique shopping concept? The power behind every great concept is a brilliant insight; a creative ...
The proof is in the Content · Kega
19 05 2017The proof is in the Content And then there was content marketing. Now that omnichannel has become somewhat self-evident,...
Technology makes immersive Experiences · Kega
19 05 2017Technology makes immersive Experiences In the previous item on trends, we got a taste of the incredible effectiveness of...
Enable your store staff with empowerement · Kega
19 05 2017Enable your store staff with empowerement More and more customers that walk into the stores are armed with an arsenal of...
a new shoppers's mentality, a new business approach · Kega
19 05 2017A new shopper's mentality, a new business approach A new shopper’s mentality, a new business approach It’s not just the ...
Staff-Centric leads to customer-centric business · Kega
19 05 2017Staff-Centric leads to customer-centric business Engaged staff is your best loyalty scheme In recent years, retail organ...
The rise of ECM Systems · Kega
19 05 2017The rise of ECM systems The previous chapter already covered the subject of companies, such as PepsiCo, that have placed...
Your top employee is no longer the best · Kega
19 05 2017Your top employee is no longer the best The transition from single channel to omnichannel by retailers has been going on...
retail is getting a digital heart · Kega
19 05 2017Retail is getting a digital heart Headed by retail brands with a digital heart, different technologies are becoming more...
Your IT Backyard determines your power to execute · Kega
19 05 2017Your IT Backyard determines your power to execute Those who love gardening will agree: all you need to do is walk into y...
Content marketers, do not forget the shopping floor · Kega
19 05 2017Content Marketers, don't forget the Shopping Floor! Content marketers, don’t forget the shop floor! For many organisatio...
Kega Gold Badge Partner IntuiFace · Kega
04 05 2017Kega platinum Badge partner IntuiFace IntuiFace In-store Touch Apps The future of retail is “phygital”: a blend word tha...
Discover your Retail Relevance · Kega
12 04 2017Discover your retail relevance Kega book 2017 - Discover your Retail Relevance Many retailers are looking healthy again,...
Discover your Retail Relevance | Retail Blog · Kega
12 04 2017Discover your Retail Relevance Retail is a dynamic sector. Responding quickly, capitalising on opportunities, switching ...
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