Kega blog

Insights and inspiration

 Our latest publications

We would like to share our view on digital with you. We do this with our blogs, columns, virtual store safaris and podcast 'Dealen met Digital'.

Amazon books in seatle · Kega
Amazon books in seatle · Kega
12 07 2016

Amazon books in seattle Online knowledge is back in store The bookshelves of Amazon books in Seattle aren’t just stacked...

FRIDAY · Kega
FRIDAY · Kega
12 07 2016

13 jUNE 2016 Webshop for new retailer FRIDAY There’s a new retailer on the shopping streets of Holland: FRIDAY. A quirky...

Which story which channel · Kega
Which story which channel · Kega
12 07 2016

Which story do you tell through which channel COLUMN / Dirk van EUnen Too many times I still come across campaigns that ...

GentleMonster · Kega
GentleMonster · Kega
12 07 2016

tHE ART OF GENTLE MONSTER The fine art of retail design Retail design is an art in itself, and this is proven by South K...

Fred & Ginger lost sales web · Kega
Fred & Ginger lost sales web · Kega
12 07 2016

fRED & gINGER LOST SALES WEB 13 juni 2016 Fred & Ginger Lost sales web Minimising ‘having to say “no” to custome...

Peak Performance · Kega
Peak Performance · Kega
12 07 2016

pEaK pERFORMANCE vIRTUAL SHOPS The virtual shops of Peak Performance Outdoor clothing brand Peak Performance pushed the ...

Smartphone · Kega
Smartphone · Kega
12 07 2016

Smartphone in the store COLUMN / Stefan de jong Showrooming. One of the biggest threats of this day and age facing the t...

Column | Where is the line between privacy and stalking? · Kega
Column | Where is the line between privacy and stalking? · Kega
12 07 2016

WHERE IS THE LINE BETWEEN SERVICE AND STALKING? COLUMN / Evelien schrijver Privacy is hot! The rules are getting stricte...

Unboxing experience · Kega
Unboxing experience · Kega
12 07 2016

Make your unboxing experience magic! COLUMN / Rene spaanderman Recently, after ages of searching, comparing, toing and f...

Posistionering · Kega
Posistionering · Kega
12 07 2016

Eat whatever the brand serves you COLUMN / Erica twigt A major dilemma that every retailer and brand struggles with is: ...

Retail Bites · Kega
Retail Bites · Kega
12 07 2016

from megastore to city concept the fast growth is normal innovation on staff nike house of innovation in line for your f...