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Kega blog
Insights and inspiration
Our latest publications
We would like to share our view on digital with you. We do this with our blogs, columns, virtual store safaris and podcast 'Dealen met Digital'.
Retail Bite JD Sports | Flagship store, Omnichannel strategy, retail inspiration, Retail strategy, retail specialists. · Kega
12 07 2016JD SPORTS EXPERIENCE AMSTERDAM JD Sports Experience Amsterdam Luckily we don’t have to go all the way to Oxford Street i...
FRIDAY · Kega
12 07 201613 jUNE 2016 Webshop for new retailer FRIDAY There’s a new retailer on the shopping streets of Holland: FRIDAY. A quirky...
Which story which channel · Kega
12 07 2016Which story do you tell through which channel COLUMN / Dirk van EUnen Too many times I still come across campaigns that ...
GentleMonster · Kega
12 07 2016tHE ART OF GENTLE MONSTER The fine art of retail design Retail design is an art in itself, and this is proven by South K...
Fred & Ginger lost sales web · Kega
12 07 2016fRED & gINGER LOST SALES WEB 13 juni 2016 Fred & Ginger Lost sales web Minimising ‘having to say “no” to custome...
Retail Bite Made.com | Retail inspiration, Furniture and interior concept, omnichannel, ground-breaking business model, omnichannel solution. · Kega
12 07 2016MADE.COM While practically every retail sector has dealt with at least one major disruptor in recent years, the furnitur...
Peak Performance · Kega
12 07 2016pEaK pERFORMANCE vIRTUAL SHOPS The virtual shops of Peak Performance Outdoor clothing brand Peak Performance pushed the ...
Retail Bite Mariott GoPro | Retail inspiration, user-generated content, GoPro, Mariott, Retail strategy · Kega
12 07 2016Go pro marriott Mariott blows away millennials with User Generated Content Marriott Hotels has launched a clever campaig...
Smartphone · Kega
12 07 2016Smartphone in the store COLUMN / Stefan de jong Showrooming. One of the biggest threats of this day and age facing the t...
Column | Where is the line between privacy and stalking? · Kega
12 07 2016WHERE IS THE LINE BETWEEN SERVICE AND STALKING? COLUMN / Evelien schrijver Privacy is hot! The rules are getting stricte...
Unboxing experience · Kega
12 07 2016Make your unboxing experience magic! COLUMN / Rene spaanderman Recently, after ages of searching, comparing, toing and f...
Posistionering · Kega
12 07 2016Eat whatever the brand serves you COLUMN / Erica twigt A major dilemma that every retailer and brand struggles with is: ...
Retail Bites · Kega
12 07 2016from megastore to city concept the fast growth is normal innovation on staff nike house of innovation in line for your f...
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