The Approach

Previously, CHASIN’ operated on a monolithic Magento system, which offered limited flexibility and scalability. The transition to Magento (Adobe Commerce) brought improvements, but the front end remained restricted.  

The goal of the transition was to achieve greater flexibility and speed in content management, optimize user experience and conversion rates, and implement more efficient search and merchandising functionalities. Additionally, CHASIN’ aimed for a modern redesign with a flexible Content Management System (CMS) that enables fast content creation, such as easier content page setup and product image management. There was also a need for enhanced personalization options and a smoother shopping experience for customers.

The Solution

By adopting a headless approach as the first step toward a fully Composable Commerce strategy, CHASIN’ can operate independently of a traditional e-commerce platform (monolithic architecture). This ensures greater flexibility and scalability.  

The front end is hosted on Vercel for fast load times, while the back end has been optimized and streamlined within Adobe Commerce. The webshop also features a new look based on UX/UI design, with valuable input from CHASIN’s in-house design team and strategic guidance from Kega. For content management, CHASIN’ has chosen the CMS system Prismic.  

To enhance search and merchandising functionality, CHASIN’ utilizes Tweakwise, enabling consumers to search and filter more easily and intuitively.

Realized solutions

The result is a webshop built on a Composable Commerce approach. With a headless front end, front-end hosting on Vercel, back-end hosting on Hypernode, a user-friendly CMS like Prismic, and a UX/UI-based redesign, CHASIN’ has created a future-proof platform. Integrations have been set up to ensure seamless communication between various systems and Packaged Business Capabilities (PBCs), allowing APIs to work together smoothly. Thanks to smart integrations with existing tools, platform performance has been optimized, significantly enhancing the user experience.

With Prismic CMS, CHASIN’ can now set up content pages and campaigns more quickly. The search and merchandising experience has been improved with Tweakwise integration, delivering more relevant search results and a personalized shopping journey.

Additionally, smart product integrations have been added:

• On the product listing page, all product images are now displayed instantly, and users can add items to their cart with a single click.

• Product mapping allows interactive pins to be placed in banners, linking users directly to the correct product detail page (PDP).

CHASIN’ utilizes Centric OPB for promotions and loyalty programs. While this system was already in place, it has been further optimized to manage and apply offers and rewards more effectively.

Optimized hosting and back-end performance have improved platform speed. The redesigned interface and intuitive navigation create a seamless shopping experience for consumers. Thanks to its flexible, modular architecture, the website is easily scalable and ready for the future.