Circular content creation for Primera

Convenience chain Primera uses various materials for every campaign they run. They do this with a 360° approach, developing brochures, in-store POS materials, sidewalk posters, banners, newsletters, and commercials in a cohesive manner. All in all, a large number of materials that look alike but each serve their own purpose. Thanks to Kega's circular content creation, all these materials are efficiently and optimally designed and delivered.

The situation

Every touchpoint has its own rules and its own goal. For example, a brochure should entice people to visit a store, a banner should lead to a click-through to the website or webshop, and a checkout poster should drive upsells. Additionally, as an organization, you want all these materials to have the same look and feel that aligns with the brand or campaign. The more touchpoints and materials are used, the greater the challenge to maintain this consistency without compromising the goal of each touchpoint.

Primera runs many large campaigns throughout the year, using a variety of touchpoints. Together, we ensure that all these touchpoints are utilized as effectively as possible while keeping the campaign intact. We do this through circular content creation, a process that goes far beyond just translating a campaign.