These time savings are not the exclusive result of system linking. Smart Design also saves time by reducing the need for correction runs. As text, prices and images are automatically imported from your organisation’s base systems, there is no need for recreating existing texts, making typos and other forms of human error a thing of the past. Even in the case of last-minute price changes the new information only has to be entered once – in the actual base system. From there, the change will automatically carry over to the formatted layout, remaining available for future materials as well. This way, Smart Design returns responsibility for up-to-date information to the employees or departments whose task it has always been to ensure accuracy in the first place.

Matching individual strength and professional responsibility

The strength of designers is in creating attractive layouts for your finished brochures and POS-materials. In the course of performing this specialised work, they may occassionally be asked to also check off lists of requested text corrections and search large image archives to find suitable images, but these tasks are typically not part of their core competency. Using
Smart Design, everyone gets to focus on their own professional strengths. So that designers can go back to doing what they do best, which is designing. Whereas your project managers and other staff members whose task or talent it is to ensure error-free, accurate communication, can concentrate on doing just that.

With Smart Design, all of your employees are enabled to operate within the realm of their personal strengths and professional expertise.